My blog post about social enterprise Expresso Train was the most read post last month, so I thought I would introduce you to another: Biddy Bags. Biddy Bags is clever intergenerational social enterprise based in Brisbane, connecting socially isolated nannas (and mature-aged ladies) with contemporary fresh ideas of young women through craft, economic participation and social networking.
Biddy Bags products are both a fashion and a social statement. Their product range includes bags, clutches, iPhone pouches, tea cosies and more. Singer-songwriter (and Patron of Biddy Bags) Sarah Blasko has also designed a clutch range. Included in the purchase of every unique Biddy Bags product is the story of its maker. Biddy Bags identifies you as a supporter and advocate for developing healthy, connected and sustainable communities.
For each unique Biddy Bag or product sold, the woman who crafted it receives over half of the profit. Providing extra income for crafty ladies and challenging the idea that the older you get the less you have to contribute to society.
Samantha Jockel (pictured above) of Redcliff in Brisbame, started Biddy Bags in 2007 when she was only 23. Fascinated by the unlimited creative opportunities of social enterprise, blending philanthropy and entrepreneurship Biddy Bags was born. Samantha’s efforts earned her a place as a finalist of 2008 Young Queenslander of the Year.
Now a mother of two girls under five, Jockel is also heavily involved with Wise Foundation’s not-for-profit Buziness Babes program, which supports women starting up micro-businesses from home.
You can buy Biddy Bags online and also at Bleeding Heart Gallery, 166 Ann Street, Brisbane. Biddy Bags have also just released their first ebook pattern; their juicy pear tea cosy pattern, available as a free download from www.biddybags.com.au/freepattern during winter 2012.
For more information about Biddy Bags, visit www.biddybags.com.au or connect via Twitter and Facebook.