In August, 2014, social entrepreneur Alison Gray, fuelled by her desire to contribute to a better world, started Gifts4Good – a shopping website, that generates a donation with every single sale – and at no extra cost to you, the online shopper.
Gifts4Good operates by earning small referral fees from its partnering online retail stores which form donations for charities and good causes, and also fund the website. Your purchase can generate a referral fee of around 4-10% of the sale. Approximately half of this goes straight to charity (of your choice) and the rest goes to keeping the site up and running.
Alison hopes to change the way we shop online and encourages people to always think about “shopping for social good”. Imagine the collective impact if just 1% of all of our online shopping going to help a charity.
So this Fathers Day, or any other day for that matter – check out Gifts4Good!